Line an 8x8 inch pan with parchment paper, leaving an overhang on two sides so you can lift the bars out later.
Combine the peanut butter and chocolate chips in a heatproof bowl. Microwave in 30 second bursts, stirring between each, until melted and smooth.
Mix in the vanilla extract until combined.
Add the protein powder and salt to the warm mixture and stir until fully smooth with no lumps. The mixture will thicken as you stir.
Off the heat, fold in the crushed rice cakes and chia seeds until everything is coated. Keep the rice cakes chunky rather than fine, and let the mixture look a little looser than you think it needs to. It firms up as it sets.
Scrape the mixture into the lined pan and press down firmly and evenly with the back of a spoon or a second sheet of parchment. The harder you press, the better the bars hold together.
Place in the fridge for 30 minutes to an hour to firm up.
Drizzle the melted white chocolate over the top in thin lines using a small zip top bag with one corner snipped, if using.
Refrigerate until firm, or freeze for a faster set, then lift out by the parchment and slice into 12 bars.
Store in the fridge or freezer in a plastic bag.